the fine print, dear…

Terms of Service

Last updated: 6 July 2026

These terms are the agreement between you and us for using The Town Gossip. By creating an account or using the service you agree to them. We have kept the legalese to what actually matters.

1. The service

The Town Gossip is a newsletter tool: you build emails, manage subscriber lists and signup forms, and we deliver your campaigns through our email infrastructure. Some features (custom sending domains, AI writing, recurring digests, multiple brands) depend on your plan. We may improve or change features over time; if we ever remove something material, we will give paying customers reasonable notice.

2. Your account

You must give accurate information, keep your sign-in details safe, and be at least 18 (or the age of majority where you live) to hold an account. You are responsible for everything sent from your account. Tell us straight away if you think someone else has got into it.

3. Plans, billing and cancelling

• Creating an account is free. Sending campaigns requires a paid plan; each plan includes a monthly sending allowance, and sends stop when the allowance is used up until it resets or you upgrade.
• Subscriptions are billed by Stripe, monthly or annually, in advance. Prices are shown on the pricing page and include any applicable VAT unless stated otherwise.
• You can cancel any time; your plan runs to the end of the paid period and does not renew. We do not give refunds for partly used periods except where the law requires it.
• If a payment fails or a subscription lapses, sending is paused until billing is sorted. Your data stays put in the meantime.

4. The golden rule: consent

This one is not negotiable. You may only email people who have given you permission (or where you otherwise have a lawful basis under UK GDPR and PECR, such as the soft opt-in for your own existing customers). Specifically, you agree that:

• you will not upload or email purchased, rented, scraped or borrowed lists;
• when importing a list you confirm you have permission to email those people and can show consent records if asked;
• every campaign carries the unsubscribe link we add automatically, and you will never try to remove or hide it;
• your campaigns include your postal address (the app requires one before a campaign can be sent, as UK PECR and similar laws expect);
• you will honour unsubscribes immediately (the service does this for you) and keep your own records of consent.

We monitor bounce, complaint and abuse signals to protect deliverability for everyone. We may pause or close accounts that send spam, hit unusual complaint rates, or break these terms, without refund in serious cases.

5. Acceptable use

No unlawful, fraudulent, deceptive or malicious content; no phishing, malware or impersonation; no content that infringes someone else's rights; no attempts to probe, overload or interfere with the service. The AI writing feature may not be used to generate unlawful or deceptive content.

6. Your content and your list

Your newsletters, brands and subscriber lists are yours. You grant us only the licence needed to host, process and send them on your behalf. You can export your subscriber list at any time. We never use your list for our own marketing and we never sell it.

7. Availability and support

We aim to keep the service running smoothly but it is provided "as is" and we do not promise uninterrupted or error-free operation. Support is by email at lia@everafterbooks.uk; priority support applies on the plans that include it.

8. Liability

Nothing in these terms limits liability that cannot be limited by law (such as for fraud, or death or personal injury caused by negligence). Otherwise, our total liability arising out of the service in any 12-month period is capped at the fees you paid us in that period, and we are not liable for indirect or consequential losses, lost profits, or loss of data caused by events outside our reasonable control. You are responsible for the content you send and for your own compliance with marketing law; you agree to indemnify us against claims arising from your campaigns or your breach of section 4 or 5.

9. Ending the agreement

You can close your account at any time. We can suspend or terminate for breach of these terms (with notice where reasonable, immediately for serious abuse). On closure we delete your account data and lists as described in the Privacy notice.

10. Data processing (for senders)

This section is our data-processing agreement with you under Article 28 UK GDPR and forms part of these terms. It applies to the personal data of your subscribers ("List Data") that you process through the service.

• Roles. You are the controller of List Data; Ever After Books LTD is your processor. The subject matter is the provision of the newsletter service; the duration is the life of your account; the nature and purpose are storing, managing and sending email to your subscribers and reporting engagement; the data subjects are your subscribers; the categories of data are names, email addresses, list membership, subscription status, consent records and engagement events. No special category data should be uploaded.
• Instructions. We process List Data only on your documented instructions, which are: these terms and your use of the app's features. We will tell you if we believe an instruction breaks data protection law.
• Confidentiality and security. Access to List Data is limited to people who need it and are bound by confidentiality. We apply appropriate technical and organisational measures: encryption in transit, per-account isolation, server-side-only handling of sending credentials, and least-privilege access.
• Sub-processors. You authorise our current sub-processors: Google Firebase (Google Cloud) for hosting, authentication and database; Stripe for billing; and Amazon Web Services (Amazon SES) for email delivery and engagement measurement. The optional AI writing feature uses Anthropic, which receives your brief and brand details but never List Data. We will post changes to this list on this page before they take effect; if you object to a change you may close your account.
• International transfers. Where sub-processors process data outside the UK, transfers are protected by the UK International Data Transfer Agreement or Addendum and the sub-processors' approved safeguards.
• Assistance. Taking into account the nature of the processing, we will help you respond to data subject rights requests (the app handles unsubscribes and exports directly) and with your obligations on security, breach notification and impact assessments. We will notify you without undue delay after becoming aware of a personal data breach affecting your List Data.
• Deletion and audit. On termination we delete List Data as described in the Privacy notice (you can export it first). We will make available the information reasonably necessary to demonstrate compliance with this section.

11. General

We may update these terms; material changes will be announced on this page (and by email for paying customers) with the date above refreshed, and continued use after the change means acceptance. If any part of these terms is found unenforceable, the rest still stands. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction (if you are a consumer, you keep any mandatory protections of your home country).