The Town Gossip is a simple newsletter tool priced by what you send, not the size of your list. Plans from £2.99 a month, your list stays yours, and we handle all the delivery.
★ Plans from £2.99/mo ★ No per-subscriber tax ★ Cancel anytime
the heart of it
Same job, wildly different bills. Here is the honest version of how the two pricing models compare.
Mailchimp's paid plans are priced by the number of contacts in your audience. Every subscriber you keep raises your bill, whether you email them weekly or once a year. Grow your list and the price climbs, even in months when you send nothing at all.
The Town Gossip charges for emails actually sent. Store as many subscribers as you like; your plan is set by monthly sending volume, from £2.99 for up to 1,000 emails. A 5,000-person list you email once a month fits comfortably on the £12 Gossip plan.
word on the street
Most email platforms, Mailchimp included, price by the size of your audience. That model quietly punishes the two things a newsletter is supposed to do: grow, and stay in touch on your own schedule. If you build your list from 500 people to 5,000, your bill rises with it, even if your sending habits never change. And if you take a month off, you still pay for every contact sitting in storage.
The Town Gossip flips that. You pay for the emails you actually send in a month, and nothing else. Storing subscribers is free. That is the whole trick, and it is why a large, healthy list on The Town Gossip can cost a fraction of what the same list costs on a per-contact platform.
This is not a stripped-down compromise. You get brand-ready templates with a live preview, one-click CSV import and export, hosted scheduling that runs with your laptop shut, delivery infrastructure that is entirely ours to worry about, and simple stats: delivered, opened, clicked, bounced. On the Gossip plan and up you can send from your own domain, and on Columnist and up our AI will write whole newsletters in your brand voice for you to tweak.
Honesty is rather our brand, so here it is: Mailchimp is a big marketing platform. It has a large integration marketplace, multi-step automation journeys, landing pages, adverts and a CRM bolted on. If your business depends on those, Mailchimp or a similar suite may suit you better. The Town Gossip focuses on doing one job properly: sending a newsletter to people who want it, at a price that does not grow with your list.
Export your audience from Mailchimp as a CSV, create a free Town Gossip account, and import the file. Your subscribers, names included, come across in one step. Draft your first email, pick a plan that matches your monthly volume on the pricing page, and send. If it is not for you, export your list back out and leave with everything. No contracts, no exit fees, no hostage-taking.
have you heard?
Also curious about cost? Read our guide to cheap newsletter tools without per-subscriber pricing, or get started free.
