The Town Gossip is priced by the emails you send, from £2.99 a month. Store as many subscribers as you like for free, and stop paying rent on your own audience.
★ From £2.99/mo ★ Unlimited subscribers ★ Cancel anytime
do the maths
Most newsletter platforms bill by list size. That punishes growth and charges you for months you never send. Here is the honest comparison.
On a per-subscriber platform, every contact you store raises your monthly bill. Grow from 1,000 to 5,000 readers and you pay more each month for the privilege, whether you email them or not. Take a break for a month and the bill arrives anyway.
The Town Gossip only counts emails actually sent. A 5,000-strong list you email once a month is 5,000 emails, which fits the £12 Gossip plan. Email 1,000 people or fewer a month and the £2.99 Starter plan covers it. Storing subscribers is always free.
the whole story
Cheap email tools have a reputation for being fiddly: paste an API key here, wire up a sending service there, squint at a raw HTML editor. The Town Gossip is not that. Delivery is handled entirely behind the scenes, with nothing to configure. You get brand-ready templates with a live preview, one-click CSV import and export, hosted scheduling that runs even with your laptop shut, and simple stats that tell you what was delivered, opened, clicked and bounced.
The plans are plain. Starter is £2.99 a month for up to 1,000 emails. Gossip is £12 for up to 10,000 emails and lets you send from your own domain. Columnist is £29 for up to 50,000 emails and adds AI that writes whole newsletters in your brand voice. Editor is £69 for up to 200,000 emails. Yearly billing saves you a month on every plan, and the full detail is on the pricing page.
Two reasons. First, the pricing model: charging for emails sent rather than contacts stored means you are not subsidising a bill that inflates with your list. Second, focus: The Town Gossip is a newsletter tool, not a marketing empire. It does not carry the cost of landing-page builders, ad managers and thousand-app marketplaces, so you do not carry it either. It was built by a bookshop that got tired of paying a per-subscriber tax, and it is priced the way we wished someone else had priced it.
Every plan has a monthly sending cap, so if you send daily to a very large list you will need one of the bigger plans. And if your business genuinely needs multi-step automation journeys, landing pages or a CRM, a bigger suite may fit better; our Mailchimp comparison spells out exactly where the big platforms are stronger. For the many people who simply want to write to their readers regularly without the bill creeping up, this is the cheaper, calmer option.
Create a free account, import your subscribers from a CSV, and build your first email. You only pick a plan when you are ready to send, there are no contracts, and you can export your list and leave at any time. Your audience stays yours, darling.
have you heard?
Comparing platforms? Read our honest Mailchimp comparison, or get started free.
